Social AR
Augmented reality effects for social media platforms, including both personal and client-driven AR experiences. Social AR lets users create and share interactive AR experiences, like face filters, for entertainment, creative expression, marketing, and engagement on platforms like Instagram, Facebook, Snapchat, and TikTok.
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TED Yearbook
TikTok effect made for Universal+.
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Acrylic on Concrete
Instagram Effect made for the artist Jason Seife.
My work at Full Measure
Since 2020, I have had the privilege of collaborating with Full Measure Education, a dynamic company that specializes in delivering personalized mobile experiences to more than 500 educational institutions. Together, we have crafted a myriad of innovative and captivating augmented reality experiences, catering to the needs of numerous schools and universities worldwide.
Graduation and Acceptance Experiences
We designed and created custom augmented reality templates to enhance graduation experiences and acceptance letters for universities. These templates were customized to align with the colors and branding of each institution. Our objective was to enhance the experience of graduates and students by offering a unique and personalized approach to celebrating their academic achievements and fostering engagement with the educational institution.
A few examples of institutions that joined in these experiences:
Graduation Experience
Face Effect with 3D animations, music and person segmentation that reacts when the user opens their mouth. Textures, colors and banners can be modified within the effect by touching the different assets.
Accepted Student Experience
Face effect that reacts when the user opens their mouth showing balloons or confetti depending the platform. It can also be modified to include a baseball cap or a background behind the user.
Custom Experiences
Ranken Welding
Face Effect that includes a 3D welding helmet, which can be put on or taken off by moving the head.
I pick UNCC
World effect with person segmentation and a particle system that adapts to the movement of the device.
For institutions looking for a more personalized experience, we take the lead in crafting effects that capture their vision, harnessing the distinctive features and teachings that make each institution unique. From effects that let you embody the school's beloved mascot to others that transport you into their facilities as if you were there in person, our goal is to create enchanting experiences that perfectly reflect the essence of each institution.
These are some of the institutions that participated in these experiences:
Web AR
Augmented reality projects created for the web, using 8th Wall as the main tool, with the objective of providing simpler solutions that prioritize accessibility, and that can be accessed from the browser through a link or QR code.
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AXE BZRP
Made with 8th Wall: Image tracker and Face effect.
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Valderama Card
Made with 8th Wall: Image tracker.
Mobile XR
Augmented and virtual reality native applications and games I've developed for IOS and Android devices. Mostly created in Unity, to demonstrate the diverse capabilities and creative possibilities of these immersive technologies on mobile devices.
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AR Basketball Game
Made with Unity & Vuforia SDK.
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AR Maze Cube Game
Made with Unity & Vuforia SDK.
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Floor Plan AR App
Made with Unity & Vuforia SDK.
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FurniView App
Made with Unity & AR Foundation.
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Vans X-Ray App
Made with Unity & AR Foundation.
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Waldbier can AR App
Made with Unity & Vuforia SDK.
My Videogames
Personal games that I am developing during my career in video game development, with the aim of expressing my ideas, as well as knowledge in the area of graphics engines, both for the university and for the research laboratory LIVE.
About Me
I'm Luciano Gonzalez, an Augmented Reality Developer specialized in Social Media Effects. Based in Buenos Aires, Argentina 🇦🇷 .
I've been working as a Freelancer in this role since 2019, counting with an extensive experience in Meta Spark AR (for creating effects on Instagram and Facebook), Lens Studio (for creating Lenses on Snapchat), and Effect House (for creating effects on TikTok). I've had the pleasure of being a Beta user for both Meta Spark AR and Effect House since their early releases.
Additionally, I'm a Video Game Development student at the Universidad Abierta Interamericana, which gives me extensive knowledge in creating AR apps and games with Unity, and programming skills with JavaScript and C#. I also have proficiency in WebAR, as well as in 3D design and modeling using Blender.
I always like to try to innovate in the creation of my AR experiences, trying to get the most out of each platform and its features.